Frequently Asked Questions

A deposit is due upfront to begin the build, with the remaining balance due before the finished site is deployed to your live server.

Most builds take 2–5 weeks from kickoff to launch, depending on the vertical, listing or catalog volume, and whether extras like agent profiles or before/after galleries are included.

Not by default — the quoted price covers the build itself. If you'd like HexWeb to handle hosting and domain setup for you, that's available as an optional add-on; otherwise the finished site is deployed directly to your own server.

A fully custom, hand-coded build with no page-builder plugins, mobile-first responsive layout, manual on-page SEO, and genuine bilingual Arabic/English support where relevant — the same core stack across every HexWeb site, scoped to your vertical's specific needs.

The quoted price is based on the scope agreed at the start. Additional pages, features, or sections beyond that scope are priced separately rather than assumed into the original quote.

No. Every HexWeb site is built directly in PHP and CSS rather than assembled from a page builder, and SEO is implemented manually in code rather than through a plugin like Yoast or RankMath.

Genuinely bilingual. Arabic content gets its own right-to-left layout built for it, rather than English copy run through a translation layer sitting inside an English-designed page.

Yes — every build is mobile-first, since most browsing in the UAE, across every vertical HexWeb builds for, happens on a phone.

Yes — you get full login access and handover documentation, so simple content updates don't require coming back to us. Larger changes or new features are scoped and quoted separately.

New pages, features, or a full redesign can be scoped and quoted as a separate project once you know what you need — the same hand-coded, plugin-free approach carries forward.

It means HexWeb adds nothing on top of Meta's own messaging charges. You pay HexWeb's flat monthly fee for building and running the automation, and Meta's per-conversation fee separately — checkable against your own Meta Business invoice.

It's rule-based — a state machine matches common questions and requests to clear logic, rather than a language model generating open-ended replies. That makes it predictable and auditable, with a human handoff for anything it can't resolve.

It hands the conversation off to a real person rather than guessing or looping the customer — that handoff is built into the automation logic from the start, not an afterthought.

Yes. The underlying logic is channel-agnostic — WhatsApp is the first delivery channel for most clients, and Instagram DM or a website chat widget can be added later as a paid add-on depending on where your customers actually message you.

From October 1, 2026, Meta starts billing service messages and utility templates per-country instead of offering a free 24-hour window; only the 72-hour Click-to-WhatsApp entry window stays free. That's Meta's own charge, separate from HexWeb's flat fee — part of why the two cost lines are always stated separately rather than bundled into one price.

GEO (Generative Engine Optimization) is structuring content so AI systems like Google AI Overviews, ChatGPT, and Perplexity can understand, trust, and cite it. A growing share of searches in the UAE never turn into a traditional click, so being citable matters alongside ranking.

Technical fixes and Google Business Profile optimization can move the needle within four to six weeks; building genuine topical authority through a linked content cluster is a slower, compounding process measured in months, not weeks.

HexWeb sites include manually implemented structured data, an llms.txt endpoint, and an explicit AI crawler allowlist in robots.txt — the technical groundwork AI systems rely on to read and potentially cite a page, though citation itself still depends on content quality and how competitive the topic is.

Yes — for real estate, automation is typically deployed on Instagram DM first since that's where most listing inquiries already land, with WhatsApp or a site widget added later if needed.

HexWeb builds the site structure and copy layout to support compliance, but medical claims, disclaimers, and DHA approval remain the clinic's and its own legal or compliance reviewer's responsibility.

Yes — delivery platform links can be added to the menu or homepage, though the delivery order itself still happens on the platform's own app, since that's where the logistics live.

Yes — a catalog site with WhatsApp ordering suits smaller boutiques and keeps costs down; a full checkout build suits higher order volumes where manual WhatsApp handling becomes a bottleneck.

HexWeb specializes in four UAE SME verticals — real estate, clinics, restaurants, and retail — though the same hand-coded, fast, bilingual approach applies to other business types on request.